Design Work on Jellyvale: A Match Tale

  • When building a new feature, I believe the team needs to align on a core design philosophy that should guide all creative decisions throughout development.

  • My first design opportunity was co-leading development on our 72hr weekly event, “Morgaine’s Brewstorming” and our quarterly “Hidden Creature” event.

  • Jellyvale’s first major feature addition was the Rose Garden. I designed a new dialogue system and co-lead the design of the new core loop for this feature.

  • The first major feature I led was a full revamp of our First Time User Experience (FTUE). I utilize KPIs and A/B testing to positively influence my design viewpoint.

Design Portfolio Pieces