Design Work on Jellyvale: A Match Tale
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When building a new feature, I believe the team needs to align on a core design philosophy that should guide all creative decisions throughout development.
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My first design opportunity was co-leading development on our 72hr weekly event, “Morgaine’s Brewstorming” and our quarterly “Hidden Creature” event.
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Jellyvale’s first major feature addition was the Rose Garden. I designed a new dialogue system and co-lead the design of the new core loop for this feature.
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The first major feature I led was a full revamp of our First Time User Experience (FTUE). I utilize KPIs and A/B testing to positively influence my design viewpoint.
Design Portfolio Pieces